5 common critique areas as part of my design process, using a logo from my 'rejects' pile.
It's easy to do, especially when there are one too many feature requests for a logo.
When a client or designer creates ideas - it's awesome! Overcooking them and trying to incorporate every single one can create an imbalance.
Here is an example Facebook logo from my rejects
5 Common Weak Areas in this FB Logo Design
1) Scalability & Font-Weight: The sub text is far too weak. So scalability is certainly an issue. Legibility becomes an issue at smaller sizes, particularly on the stroke widths for the 'Stick Men'.
2) Colour Palette/Black and White: Thunderwerx employs the general consensus that most logos should invariably work in B&W. In Greyscale this logo, loses it's text impact and overall contrast.
3) Too Detailed: Scaled up, this detail is visible, but scaled down to mobile device size this logo would have to lose the 'stick men'. Increase stroke widths, and even remove the framing.
4) Too Descriptive/Literal: A 30+ Character count flags one too many issues for me. Too much text escapes the symbolism some logos/branding deserve and command.
5) Lack of Simplicity: When a client or designer creates ideas - it's awesome! Overcooking them and trying to incorporate every single one can create an imbalance. My Thunderwerx ethos, the 'art of subtraction and all that remains' is not a practice of minimalism, but more a strive towards simplicity.
So that's my 5, what are yours?
I have more than likely avoided some biggies... using more than 2 fonts anyone?
Feel free to rip this one to shreds, as it is certainly rough around the edges.